Hi! I am Drishti, the founder of AAC
I started All About Chai in the dorms of IIM Rohtak with one simple thought — how do I make my masala chai uniform, easy, and tasty every single day? I went on a hunt for the perfect masala chai and chai masalas out there, but every brand left me disappointed. Toh ab kya?
Let’s make our own chai masala blend.
My friends backed my craziest ideas and we were on a roll. Ideas travel fast in hostel dorms. Soon, my batchmates were hooked to the chai masala blend.
That’s when it hit me — “This can be something big. There’s a clear market gap.”
Turns out, most bestselling masala chai brands barely had 3-4% actual masala in them. And the big spice companies? They weren’t even focusing on their chai masalas — too busy selling their bestselling SKUs.
What started as one campus-made blend turned into a flavour-packed journey.
